mein Vater circa 1930 mit Jordan sportcar

mein Vater circa 1930 mit Jordan sportcar

Speedway Ace Roadster

The Jordan was one of the most famous cars to be built in Cleveland, Ohio. Started in 1917, it lasted until 1931, just a few months after this roadster was built. The Jordan was probably best known for the advertising penned by the owner, a former advertising man, Ned Jordan.

By the time this car was built in 1930, the Jordan Company was placing its hopes on the new eight-cylinder Great line Eighty and Ninety. Perhaps the most exciting model offered that year was the Model 'Z' Speedway Ace with sporty Woodlites, low-slung coachwork and aircraft-style dashboard.

The Jordan Model Z Speedway was introduced in 1930 on a special 145-inch wheelbase double drop chassis that gave a low-slung racy appearance with a body built by Facto. The engine was a 5.4-liter, 114 horsepower Continental engine with a four-speed gearbox and aircraft-type instrument panel with altimeter and toggle controls for accessories. There is a matching Woodlite head, running and single tail lamp. Of the two Model Z Speedway Ace roadsters built, this is the only example known to have survived.

Unfortunately, the Speedway Ace, priced at $5,000, was beyond the means of most Depression Era automobile buyers.

This 1930 Jordan Model Z Speedway Ace is the only known example of the final and finest effort of the Jordan Company. Ned Jordan is probably best remembered for his advertising flair; his 'Somewhere West of Laramie' ad is arguably the most famous ad in America. The Jordan Company survived only one more year after this spectacular car was built.
Edward S Jordan, commonly known as 'Ned' founded the Jordan Motor Car Company, based in Cleveland, Ohio, in 1916. Production of their vehicles continued until 1931 with over 43,000 examples being produced during that time. The vehicles that Jordan produced used components from other manufacturers and distributors, resulting in vehicles that were not the most technically advanced on the market. Power came from the Continental engines. Bosch ignitions, Bijur starters, and Timken axles were a few of the other components that made up a Jordan. Where Jordan excelled was in styling and design. The beautiful bodies were often clothed in exotic metals such as aluminum which helped keep the weight to a minimum while retaining structural rigidity. Vibrant colors often adorned the exterior while the interiors were plush and cozy. While most marques relied on fast drying black paint, Jordan used exotic colors such as Egyptian Bronze, Blue Devil Blue, Burgundy Old Wine, Ocean Sand Gray, Savage Red, Apache Red, Mercedes Red, Venetian Green, and Chinese Blue.

From the beginning, the Jordan automobiles were popular due in part to a successful ad campaigns that touted 'an honest car at an honest price', and later featuring a Playboy model. The Playboy ad first appeared in the June 1923 edition of the Saturday Evening Post with the model driving the Jordan and racing a cowboy. The idea behind the advertisement was to inspire readers to image where the car could take them, and how it could change and enhance their lives.

In the first year of production over one-thousand Jordan automobiles were sold. The flamboyant cars were stylish, attractive, and very colorful. Sales peaked to over 11,000 examples sold in 1926 but by the close of the 1920's, sales began to decline. The onset of the Great Depression and fierce competition were just a few of the reasons for slow sales. Jordan offered a new model in 1927 that turned out to be a flop. A reorganization of the company soon followed but it was not enough; by 1931 the company was out of business.
By Daniel Vaughan | Oct 2008